The problem
Every ad has a shelf life. The audience that once stopped scrolling for it has seen it a dozen times now, and the algorithm knows it before you do โ CPA creeps up, CTR drifts down, and by the time it's obvious in your dashboard, you've already burned budget on a tired creative. The fix isn't a mystery: refresh the creative. The problem is speed. Briefing a designer, waiting on a freelancer, or rebuilding from scratch takes days you don't have while spend keeps flowing to a fading ad.
