The problem
Onboarding a new brand โ whether it's your own new product line or a fresh client if you're an agency or freelancer โ usually means a slow brand-brief back-and-forth before a single ad gets made: gathering assets, getting sign-off on voice and tone, building a brand kit by hand in whatever design tool you use. By the time you're actually producing creative, days have gone by and the client is already asking where the ads are.
