The problem
Video converts, everyone knows it, and everyone also knows what it takes to get one: booking talent or getting comfortable on camera yourself, finding a decent backdrop, filming multiple takes, editing it down, and doing that again every time the ad gets stale. For a solo founder who'd rather not be the face of the brand โ or just doesn't have a studio, a camera operator, or the time โ that whole pipeline is a wall before you even get to the ad itself.
