Don't guess which angle works. Test ten of them for pennies.

Producing variants shouldn't be the expensive part of testing.

The problem

Real testing means running multiple angles against each other, not just launching your best guess and hoping. But if producing each variant costs real time or money โ€” a freelancer per version, hours of manual design per version โ€” testing becomes the expensive part before you've even spent a dollar on media. Most people end up testing two or three variants instead of ten, because ten was never realistically affordable to produce.

Generation is fast and cheap enough that producing ten versions of an ad costs close to nothing. Test the angle you weren't sure about, because trying it barely costs anything to find out โ€” the expensive part of testing was never supposed to be making the ad, it was supposed to be running it.

Produce enough to test

Ten versions, not two or three. Real testing means running multiple angles against each other.

Variants cost close to nothing

Generation is fast and cheap enough that producing the test is no longer the expensive part.

Spend on media, not production

The expensive part of testing was never supposed to be making the ad. It was supposed to be running it.

Cheap production means real testing becomes affordable, not aspirational. You find out what works by actually trying more things, not by guessing right on the first attempt because a second attempt was too costly to make.

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