The problem
There are roughly 28 million one-person businesses in the US alone โ founders, freelancers, side-hustlers โ who are the designer, the marketer, the copywriter, and everything else, all at once. Most marketing tools are quietly built assuming a team: someone to brief, someone to review, someone to hand things off to. When it's just you, every one of those assumptions becomes extra work you have to absorb yourself.
